LEADING THE WAY – CONCEPT 1
ENRICHING LIVES – CONCEPT 2
DÉRI DESIGN HAD THE TASK TO REDESIGN TOYOTA’S FLAGSHIP STORE IN PARIS.
IN „LEADING THE WAY“ THE CONCEPT WAS GUIDED BY THE STRIKING CONTRAST OF WARM WOODEN ELEMENTS AND SOPHISTICATED LIGHTING SCULPTURES.
„ENRICHING LIVES“ – CREATING A „POSITIVE AND VIBRANT“ ENVIRONMENT WAS ACHIEVED WITH A COMBINATION OF PURISTIC SIMPLICITY AND PLAYFULNESS BY OVERLAPPING COLOURED GLASS SURFACES.
CLIENT: TOYOTA
PRODUCTION: DÉRI DESIGN
/// MODELING, TEXTURING, LIGHTING /// – ADVANCED RENDERER
ALIA HAD TWO CONCEPTS IN MIND. MY JOB WAS IT TO VISUALIZE BOTH CONCEPTS.
THE BUILDING EXISTS AND WAS FIX, SO WE HAD TO INTEGRATE THE CONCEPTS INTO THE ARCHITECURE.
IN CONCEPT 1 (LEADING THE WAY) THE THEME WAS LIGHTING SCULPTURES SO I BUILT AND APPLIED „LIGHTSTICKS“ AND „LIGHTSTRIPES” TO THE SCENE. THE FIRST FLOOR WAS THE SPORTS AREA (GT 86) WITH CARBON.
IN CONCEPT 2 (ENRICHING LIVES) THE THEME WAS OVERLAY. SO IT WAS COLORED TRANSPARENT SURFACES WHICH AMPLIFIED THIS THEME. A SPECIAL HIGHLIGHT WAS THE OXYGEN BAR ON THE GROUND FLOOR WHICH I MODELED FROM SCRATCH.
THE IDEAS WERE GIVEN TO ME VIA SKETCHES AND MOOD IMAGES.
DESIGN/ARCHITECTURE DIRECTION: ALIA RAMADAN
CINEMA 4D
PHOTOSHOP
CONCEPT